Web Design Services
In the digital age, it is important to stay connected with your customers and prospects because that’s how you can leverage new markets and expand your business. According to a McKinsey study released in 2010, approximately 4.57 billion people worldwide are active internet users – 59 percent of the global population. In this online community, 53 percent perform research before connecting with a brand so that they can be sure of its value.
A study by Episerver found that 92 percent of consumers visit a brand’s website with multiple intentions other than making a purchase.
These activities include product/service research, comparison shopping, and business reviews. Consumers are not impulsive buyers — they take time to make decisions before making purchases.
As a result of the broad global marketplace and access to information, it is only reasonable for online shoppers to assess and compare brands to find the best possible offerings. Without a web presence, you lose the opportunity to get in touch with your target audience and popularize your brand. Your company can earn consumer trust by creating an interactive, custom web page design.
Superior Web Design to Grow Your Business
Building a digital presence means creating an online home for your brand that differentiates you from the competition and brings customers through the door. You must ensure that your site ranks high in search engines, stands out from the competition, and addresses your visitors’ needs.
According to statistics, web design and navigation influence 94 percent of first impressions. Search engines also favor well-structured websites with responsive layouts that take into account the wide range of devices used to access the Internet. What’s more, 75 percent of site credibility comes from an attractive website layout—more so than its content!
As a business owner, it’s important that you maintain a responsive website design in order to appeal to both search engines and online users. You must ensure your target customers see a legitimate business platform when they search for your company online—otherwise, you could lose out on potential revenue sources.
Invest in responsive website design to build trust and confidence in your brand offerings. We provide SEO-friendly website design services that aim to boost your search rankings, increase online exposure—and convert page visitors into paying customers!
Here’s Why You Need to Have a Responsive Web Design
Still on the fence about creating your website or optimizing your existing website design? It doesn’t matter if you own a startup or a large enterprise, you need a responsive website design to promote your brand and create a strong digital footprint in this competitive marketplace.
Today, many companies have adopted responsive web design to gain more page visitors and maximize their conversion opportunities. However, despite its growing popularity, static web page design is still used by many businesses. Don’t let your competitors get an edge on you. Personalize your website and provide the experience that customers are seeking from online vendors.
Research shows that there are approximately 3.5 billion smartphone users worldwide and an eMarketer survey reveals that Americans spend more than 2 hours a day on average using their mobile devices. As mobile internet usage spreads across different locations and ages, it is important that you optimize your existing web design to appeal to the widest possible audience.
Competitive Advantages of Responsive Web Design
Since there are many different screen sizes on devices today, it’s important to make sure your web page design can fit any device. A responsive website design ensures that the content will display suitably on any device.
Wade Marketing’s web design services are valuable for many reasons, including:
Boost Search Rankings
Search engines recognize the speed of a website, how easy it is to use, and whether or not its content is relevant as signs of a site’s quality. Optimized websites with responsive designs tend to appear higher in search results for branded and unbranded queries.
Our WordPress website design company can help you create a site that both appeals to visitors and ranks high on search engines.
Reduce Maintenance Cost
Responsive website design means you only need to create one version of your site that works across all devices. This eliminates the time-consuming and costly process of coding for various systems and streamlines your site development and management.
A mobile responsive web page design can save you money on development and maintenance.
Get Found Online
Investing in conversion-centered web design services will boost your online exposure, increase traffic to your site and help you build a successful business. Partner with our web design agency and your business will be visible to your ideal customers wherever they are or whatever device they use – from phones, tablets, and computers.
Acquire More Leads And Traffic
A new study by eMarketer found that 69 percent of consumers use their smartphones to perform product research, accounting for 52.6 percent of global web traffic from mobile devices. Our web design company builds trust with potential clients by placing certifications, seals of approval, and other badges on your website that make it compatible across the widest range of mobile devices and browsers.
Reach More Customers
Comscore’s data revealed that 70 percent of total digital media time in the U.S. – is more than 3 hours per day! – is spent on smartphones. Our WordPress website design services will give you a responsive site that delivers an outstanding user experience on any device.
Drive More Conversions
The global retail conversion rate on mobile devices is 1.82 percent, according to Smart Insights. To increase your site’s mobile-friendliness and boost your conversion rate – capitalize on WordPress website design services! Responsive web design not only moves your customers through the sales funnel but also complements your social media, pay-per-click advertising, and display ads.
Optimize Page Experience
Six in 10 shoppers say they are more likely to buy from a brand that offers a mobile-friendly site. In fact, 30 percent of Google searches are conducted on phones—making responsive design crucial for online success. Wade Marketing’s WordPress website design helps your site visitors enjoy a positive mobile experience.
Improve Brand Reputation
Enhanced usability improves a brand’s image and boosts customer confidence. A Smart Insights study found that 65 percent of customers are more willing to engage with businesses when they have an enjoyable mobile experience. Our responsive web page design services build and reinforce your business identity by creating a website that is readable, navigable – and looks great on any screen.
Responsive Web Design Improves User Experience
Responsive web design plays a crucial role in improving user experience by delivering a consistent experience across different screen resolutions. Eliminating unnecessary page elements gives users a smooth experience, whether they’re customers or clients. Whether you own a business or are marketing one, taking advantage of WordPress website design services is an edge for everyone.
In the latest update to its algorithm, Google has introduced new metrics (called Core Web Vitals) that measure a website’s speed and real-time user experience. These factors will be added to existing signals in order to determine page experience score – and ultimately how well your site performs on Google search results.
Wade Marketing Keys to Expert Web Design
As our years of experience have taught us, in order to build a superior website for our clients that positions them above the competition, we need the following ingredients:
1. Visual Appeal
You have only one chance to make a great first impression. Do people say “wow!” when they see your site, or “ouch?” People decide whether your company, brand, and products are credible in the blink of an eye – can you afford not to wow them with your website?
As a business owner, you should focus on creating a web design that appeals to your target audience and compels them to explore your website.
2. Ease of Use
If your site is hard to navigate and the valuable content within it can’t easily be found, then users will abandon ship.
At Wade Marketing, we plan and build intuitive, simple, and easy-to-navigate websites. We want our users to feel like everything is right where they expect it—so you can get your business done fast!
3. High-Quality, Optimized Content
Improving your website’s design without increasing the quality of its content is like buying a car with no engine. A superior website has compelling, concise, and clear content that directs readers toward actionable next steps.
Our website design experts work closely with you to make sure your site content is well-written and optimized for search engines.
4. Conversion of Visitors into Customers
We consider a conversion or call to action (CTA) to be any way that visitors can interact with your website so they are more likely when it comes time for them to buy something.
We start by defining your goals, and then we stick to them throughout the process. We want your website to be a powerful tool for growth in your company.
5. Traffic Growth Over Time
At Wade Marketing, we want to see your new website rise in search engine rankings. To do that, our WordPress web design agency will create an ongoing internet marketing plan for you – one that includes SEO (search engine optimization), social media marketing, and email campaigns.
As a business owner, you should focus on creating a web design that appeals to your target audience and compels them to explore your website.
