Facebook & Instagram Ads

Why Facebook & Instagram Ads Can Help Your Business?

Frankly, Facebook is the original social media giant and it’s still worth advertising there-especially if your business depends on online traffic.

Although there are many social networks available, none is as widely used and influential as Facebook.

While it is true that some social media platforms and networks are better suited to your brand than others, from a holistic advertising perspective it’s best to always run campaigns across multiple channels.

Why Facebook Marketing?

There are 1.7 billion monthly active users and about 2.5 billion, with a “b”, daily active users in the world today-many of whom are waiting for you to reach out to them through social media channels like Facebook and Twitter.

What’s more important is that those users are spending a lot of time on the network. Your current and future clients and customers are likely to spend an hour or more daily on the platform. You are better off taking advantage of this opportunity than you would be giving it up.

But you can afford it: Facebook Ads are among the most cost-effective options for advertising available, offering high rates of return that other forms of marketing simply cannot provide.

With so many users engaging with Facebook on a daily basis, it’s no wonder that this social media platform generates the largest volume of display advertising in the United States and globally.

In addition, Facebook owns Instagram, the third most popular social media platform. That means your brand can be promoted through multiple platforms with a single purchase from Facebook ads.

How to Achieve Success with Facebook and Instagram Advertising?

At Wade marketing, we have always been at the forefront of digital campaigns and social media strategies.

Organic reach on Facebook and Instagram has plummeted in recent years, so brands need to invest heavily in paid social media campaigns if they want to grow.

Wade’s marketing team takes Facebook Ads management (and Google Adwords Management) seriously because it can deliver big results for your brand at a reasonable cost.

1. Goals

The amazing thing about Facebook ads is how precisely you can target specific demographics and interests. That degree of specificity really informs our approach to creating campaigns—for each client we create a custom advertising strategy.

Setting goals and targets is essential no matter where you are in your marketing efforts, but creating achievable ones can be the difference between success and failure. When a brand or business has specific goals, such as increased sales or better conversion rates, we create a campaign that will craft messaging and visual elements accordingly.

2. Audience Targeting

After we’ve defined the target audience and have a clear idea of what we want to say, it’s time for us to think about how best to reach that audience. Facebook is great at targeting audiences with precision—it allows us (with its segmentation feature) to get our message in front of exactly the right people.

The trick is to ask the right questions when developing a consumer profile, and by asking our team of Facebook ad agency experts we can make sure that you know what they are.

3. Content Creation

On the newsfeed, content competes for attention. Because of that, we understand as much as you do: people scroll fast. Copy has to be point-precise and delivered with a sense of urgency.

We focus on crafting ads that are eye-catching and informative but also feel true to your brand and natural in the reader’s feed. We perform A/B tests in order to find the best way to get our message across. Different images, captions, headlines-we test them all until we find what works best.

4. Refine and Repeat

After we have completed all of that, we analyze the results. Even if our goals were met, there is always room for improvement. We can tweak targeting or adjust content—and more!

We also employ Facebook retargeting, a powerful tool that allows you to direct advertising to those who have visited your site but weren’t necessarily ready to buy. We can help you close the deal and convert sales by targeting these people on Facebook—where they spend more time than on any other social platform. The low cost of Facebook and Instagram ads makes it possible to create a strong marketing strategy without going into debt.

The Results of a Facebook Campaign You Can Measure

While Facebook has become a dominant player in the social media space, it’s also emerged as one of the key players in digital advertising and that dominance is largely due to its ability to provide advertisers with better and more effective tools for measuring their results.

You’ll know what’s working and what isn’t so you can respond to these changes in real time. This allows us to report on the success of your ad campaign-providing daily feedback along the way.

We’ve discussed how Facebook and Instagram offer many metrics that businesses can use to measure their success.

  • Reach

  • Impressions

  • Frequency

  • Clicks and Click-through Rate

  • Cost Per Action

  • Cost Per Click

  • Return on Ad Spend 

Examining every metric would be superfluous, and certain aspects of your business are more important to measure than others. We customize our reports based on what’s most relevant to your brand—so you don’t drown in a sea of numbers.

Increase Your Instagram Marketing ROI with Wade Marketing

When we strip away distractions, what are you really after? The purpose of the entire process-from beginning to end-is simply this: making sales. Engagement is great, click-throughs wonderful but sales…those are what count! We help clients generate leads and increase conversion rates.

Wade Marketing offers Facebook marketing strategies that have already helped hundreds of companies dramatically improve their return on investment. Wade Marketing will partner with you to be your Facebook and Instagram management company, help you craft content that resonates with your audience, and create ads that generate leads. We’d love to show you how we can significantly impact sales by increasing brand awareness!

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