Google Ads Management Services
Wade Marketing is a paid search marketing agency that helps companies generate more leads, sales, and profits through Google Ads. We apply proven strategies to maximize ROI by reducing cost per conversion while increasing conversions
Let Our Google Ads Management Experts Help You
Wade Marketing will manage your Google Ads accounts, targeting the keywords that will drive buyers to your site. We’ll create highly focused keyword research so you can better understand which customers search for precisely what you offer—and at what cost per acquisition.
We will create a paid-search campaign for your company that effectively reaches its target audience, drives traffic to your website, and increases the number of sales or leads generated.
By investing in Google Ads, you will help raise your site’s visibility to highly eager buyers who would not necessarily find it through traditional (organic) search engine optimization techniques.
Our large and experienced team gives us the expertise to help your business succeed with Google Ads.
Keyword Research & Competitor Ads Analysis
A smart campaign starts with choosing the right keywords to bid on. We’ll research what terms customers use and how many other advertisers are bidding on them, so we can create a Google Ads campaign that drives sales.
Campaign Creation & Ad Copy Creation
We’ll create your campaign, write ad copy, and set up all the settings. We’ll then optimize for maximum conversions by creating multiple ad variations that we continually test against one another until we find a winner.
Detailed Reporting
We’ll provide you with monthly reports about what was done in Ads Manager and the plans for future campaigns.
How Do Google Ads Work?
Paid Campaign Analysis & Implementation
We will analyze your past Google Ads data to find what performs most favorably, then use that information to tailor other parts of your account. We will change bidding options and keywords so you get the kind of traffic you want from Google. The goal is to drive the highest possible return on investment.
Conversion Tracking & ROI Analysis
Our reports show which keywords are generating leads or sales, and we use this information to focus on the keywords that generate the most results.
Search Network Advertising
We optimize your search network advertising to increase exposure and engagement on your site.
Monthly Maintenance
The account will be reviewed each month to determine what areas can be improved and ensure the campaign is running smoothly. Changes in keyword relevance and negative keywords will continuously improve results. We aim to create a marketing campaign that will result in steady sales growth each month.
The manual review of your account ensures that you aren’t spending too much and that your ads are shown in the right positions to convert.
Our PPC process includes learning what is necessary to achieve success, growing our campaign as profitability increases, and working with you during each monthly call to discuss goals & results.
Our Google Ads Management Services Include:
At Wade Marketing, we create and manage highly successful Google Ads campaigns that drive new leads and sales to websites every day. As a Premier Partner with Google, our expertise in their ad platform allows us to deliver impressive results for our client’s businesses.
Keyword research and planning
Google Ads campaign budget analysis
Competitor ads review
Landing page optimization
Google Ads campaign set up
Google ad copy creation with testing
Conversion rate optimization
Content review
Google Analytics review
Ongoing bid adjustments
& much more
What Are The Benefits Of Google Ads?
Google is the most-used search engine globally, so being present when people are looking for your product or service (rather than trying to market it at other times) will likely lead to more sales.
Google Ads allows you to pick which searches/keywords your ads appear for, what message they deliver to potential customers and the pages visitors see when they land on your site.
We use Google Ads to target your customers with ads that will bring them directly to the content on your site most likely to answer their questions or solve their problems.
Through the various tools and tactics within Google Ads, we can attract new visitors to your website while reminding past site visitors of what you have to offer.
How Much Do Google Ads Cost?
Google Ads are paid for on a “pay-per-click” basis: each time someone clicks on your ad and visits your site, you pay Google. The amount varies depending on how often keywords like the one in your ad have been searched for before—and what other advertisers are willing to spend.
Because Google Ads is a bidding system, if you’re willing to pay more for clicks than your competitors are, your ad will be displayed above theirs. Because of this, the most popular and effective keywords—those that sell well or drive business growth—are often the most expensive ones per click.
One of the main benefits of Google Ads is that you can decide how much to spend on your campaigns. We’ll work with you to prioritize which ones will give the best return so that you get the most out of your marketing budget.
We will help you determine the best budget for your campaign, based on your goals and competitive landscape. However, we can—and should—increase or decrease that number as necessary during the course of a campaign to reflect changes in demand or seasonal factors.
Regardless of how you choose to budget, you will always be aware of what expenses are coming up and can adjust accordingly.
Working With The Wade Marketing Google Ads Management Team
From the moment we start working together, our focus is on helping you achieve your goals. During discovery, our sales team learns what your business wants to accomplish and discusses how we can work together; If both parties agree that an alliance would be advantageous for everyone involved—and it usually does!—there’s no stopping us from getting right down to business.
You will be assigned to a Google Ads expert who will devise an entire strategy based on your goals, aiming for results as soon as possible.
We will continue to optimize our marketing campaigns throughout the engagement, but over the first few months of working together, we’ll need to fine-tune things in order to see outstanding results.
We continuously monitor and improve your Google Ads, making sure that you are targeting the right audience with appropriate keywords
Save Money With An Effective Ad Campaign
Poorly managed Google Ad campaigns are extremely common, and can often lead to businesses spending more than needed to achieve their goals. Some of the main reasons for this include:
There is no one actively managing the campaign.
Bidding on the non-relevant keywords
Sending visitors to low-performing landing pages
Only using text-based ads, not Google Shopping.
Campaigns missing negative keywords
The inexperience of the campaign’s managers
In many cases, you can increase leads or sales by more than 100% within a given campaign, without spending any additional money on advertising. At Wade Marketing, we’ll perform a 75-point audit of your Google Ads campaign to identify areas where it’s not configured correctly and show you opportunities for improvement.
